Too Much Information
In the small Staffordshire town of Waft, a travel information and heritage centre sees few visitors with most only wanting to use the toilet on the way to Alton Towers. New girl Lucy has much to learn after moving to Waft from a big city, while passionate history nut Warren is frustrated at the lack of proper visitors, despite his wife Heather who is rather "down" on the history. The staff also have to deal with oddball local Bryan who has some rather strange ideas on drumming up visitors as well as the local aristocrat, Douglas Waft, who is hoping to increase the visitor count. Douglas however intends to do it with some twisting of the local history, including completely making it up with the introduction of the Beatrix Potter Tearooms, despite her never setting foot in the town. However, problems come up when the ten thousand pound lottery grant to the centre is spent by Heather on a makeover.
Warren has to put up with Bryan at the visitor centre, who has taken to cooking and eating roadkill. Lucy is also running late, getting stuck behind a rabbit on a local road, before eventually deciding to run it over because it reminded her of her ex-boyfriend. At a historical talk gathering, Douglas continues to try and improve the towns fortunes with the opening of the "Sylvia Plath Guest House", with Lucy being offered a free room to allow her to move to the town. The most famous resident of Waft, George, is roped in to try and improve the town's fortunes, but he is usurped by the appearance of television funny-man Ricky Quigg, who Douglas promptly takes hostage in the toilet and plans to build tourism around. Ricky however is only interested in Lucy, and problems mount when Ricky ends up dying overnight after staying at the guest house.
Hanging around the toilets, Warren hopes to be able to persuade visitors to tour the town with a variety of themed local walks. Brian meanwhile has been evicted by landlord Douglas, who plans to hire out his cottage for honeymooners to stay in. Soon, newly-weds Becca and Roger arrive looking for things to do in Waft. Warren offers to take them around the village, much to Heather's dismay and advice, though Brian eventually gets the job and resorts to showing them roadkill. Roger returns to the visitor centre during which he discusses his marriage, which isn't going too well. Meanwhile, Becca and Brian are out walking to which Becca suggests they become naturalists as part of the theme of their walk before having sex, while Roger ends up stuck down a well while out with Warren. As Roger attempts to escape the well, he ends up being shot by Lucy with a tranquilliser gun. Becca intends to use the time to get away from both Roger and Waft.
An automated tourist information machine has been donated by the council, with suggestions that it will replace Warren's job. After a trip to Spain, Douglas is out of money and sets about running a competition for a lucky contestant to represent Waft on a town celebration day. However, the only options are Bryan, and an odd-looking teenager named 'Piggy'. The intention is for him to eat a pork pie made by Heather as part of the celebration, however Lucy ends up with the job after Douglas vetoes Piggy's selection. With Warren angry at the break with tradition and selection of a girl, he discovers that Lucy had to take the role in exchange for saving his job. Lucy also has her own separate problems, now that she is over her ex-boyfriend, she is being courted by Bryan. Meanwhile, Piggy is also annoyed and climbs the town war memorial in protest.